How it works

From your current website to a published new one

No brief, no discovery call, no six-week agency project. You paste a web address and a few minutes later you have a working site in the Builder. Here is exactly what happens in between.

The short version

  1. 1

    Paste your current website address

    Or skip it entirely and start from scratch if your practice has no site yet. No account, no card.
  2. 2

    We read your existing site

    Up to three pages: your home page and two internal pages. We pull out your practice name, logo, brand colour, services, phone number, email, address, opening hours, social links, and any booking link you already use.
  3. 3

    The builder builds your site

    Your real content is turned into a multi-page site designed around your specialty and brand colour, not dropped into a fixed template. Pages with no source material are left out.
  4. 4

    It opens in the Builder

    You get the whole site in a visual editor at /editor/[siteId]. Edit pages and sections with a click, open the HTML and CSS files, manage assets, or ask the built-in AI assistant to change something for you.
  5. 5

    You preview it in isolation

    Every change is previewed in a draft that runs apart from your live site, in a sandboxed frame. Nothing reaches visitors until you publish.
  6. 6

    You publish it

    To a free yourclinic.clinicsite.net address, or to your own domain with an SSL certificate issued automatically.

Step 1: Reading your current site

This is the part most people assume is magic. It is not, and it is worth understanding, because its limits explain the quality of what comes out.

When you paste a web address, we fetch it directly: no browser extension, no plugin, no access to your hosting account. We follow up to two internal links from your home page, so three pages in total. That is enough signal to rebuild a small practice site and little enough to finish quickly.

The fetch is deliberately bounded. Each page has an eight-second timeout and a size cap, and requests are checked to make sure they resolve to a genuine public web address before a single byte is downloaded. If one of your pages is slow, we take what we have and carry on rather than hanging.

What we extract

  • Identity: practice name, page title and description, logo image, favicon, and the theme colour declared in your site’s markup. Your brand colour becomes the basis of the new palette rather than a stock blue.
  • Contact details: phone number, email address, street address, and opening hours.
  • Structured data: if your current site publishes machine-readable business information, we read it, because it is usually the most reliable source of your hours and address.
  • Content: your headings and body copy, which become the raw material for the rewritten pages.
  • Links out: social profiles and any existing booking link, so they carry over instead of being lost.

If your current site is a single page with a phone number on it, that is what we have to work with, and the draft will be correspondingly sparse. Sites with real service pages produce noticeably better drafts.

Step 2: Building the site

The builder turns what it read into a real, editable site rather than a fixed layout filled with placeholder text.

Structure

Pages, not one long scroll

The result is a multi-page site: home, services, about, team, gallery, FAQ and contact, whichever of those your real content supports. A practice whose old site never named a clinician gets no team page, and the builder is told to leave it out rather than fill it in.

Direction

Designed for your specialty

The builder is not populating a fixed template. It designs the site, its own structure, type scale and colour system built around your brand colour, with an explicit instruction that a paediatric practice and a surgical group should not come out looking like the same website.

Once the build finishes, the whole site is imported into the Builder at /editor/[siteId]. That is where you look at it, change it, and publish it. The build and the assistant run on our own AI gateway on the VM, on dedicated Claude seats, with a second seat as overflow so a busy seat does not fail your job. That is unglamorous plumbing, and it is the difference between a product and a demo.

The rule that matters most: it will not invent facts about your practice

The builder is instructed, in the strongest terms available to it, to use only real facts found on your existing site, and to omit a page rather than fabricate one. It will not invent a clinician who does not work at your practice, an insurance plan you do not accept, a price you do not charge, or a testimonial nobody wrote.

For a marketing brochure that would be a nice-to-have. For a healthcare practice it is the whole ballgame: a plausible, confident, invented list of accepted insurers is a problem you will hear about from patients. This constraint is why the drafts sometimes look sparser than a general-purpose AI site builder’s output. That is the trade we chose on purpose.

Step 3: Editing in the Builder

A first draft is a starting point. You own what happens next.

The Builder is the one editor on the platform, and it edits the real site files. Click a heading and retype it. Replace a photo. Move the insurance section above the team section. Open the underlying HTML and CSS and change it by hand if you want to. Manage the assets the site ships with. And when a change is easier to describe than to make, ask the built-in AI assistant to do it.

Every edit goes into a draft preview first. The draft is token-scoped, cookie-free and runs in a sandboxed frame isolated from your live site, so you can try things without visitors seeing a half-finished change. Only Publish moves the draft onto the live site.

This is also where you fix anything the builder got wrong or left out: the fee information that was never on your old site, the clinician who joined last month, the service line you have been meaning to add. Editing is not a one-time step before launching; you can keep changing a published site whenever you want.

Step 4: Publishing

Two addresses, one certificate, no server administration.

Your address

  • A ClinicSite subdomain: yourclinic.clinicsite.net. Nothing to buy or configure.
  • Your own domain: either bring the one you already own by pointing its nameservers at us, or buy a new one through ClinicSite as part of your plan.

SSL is automatic

Certificates are issued and renewed for you the moment a domain resolves to us. There is no certificate to buy, install, or remember to renew, and every published page is served over HTTPS rather than only the pages someone remembered to secure.

Published sites run locked down

Every published site is served under a strict content security policy. It cannot make outbound network calls, cannot load third-party scripts, and cannot post a form anywhere. The practical consequence is worth stating plainly rather than burying: generated ClinicSite websites do not collect patient information, and visitors contact you by tapping your phone number or your email link. The one exception is native self-scheduling booking, which you choose to turn on and which is off by default. If you want the reasoning behind that design, it is covered in the guide to HIPAA website requirements.

Free preview and paid trial are two different things

The current site has not always made this distinction clearly, so here it is without ambiguity.

  • The free preview costs nothing, requires no account and no card, and lets you build a site and look at it. Previews are deleted after seven days. A preview is not published and is not reachable at your own domain.
  • A paid subscription is what publishes a site to a live address. It begins with a 14-day free trial. A card is required to start the trial, you are charged nothing on day one, and the first charge lands when the trial ends. If there is no valid payment method on file at that point the subscription cancels rather than charging you.

Subscriptions are billed monthly through Stripe and can be cancelled at any time from the billing portal in your dashboard. Plan details are on the pricing page.

What happens after you publish

Keep editing

Your site opens in the Builder whenever you want. A published site is not frozen.

Add the assistant

On the Elite plan, an AI website assistant is provisioned when you publish, grounded in your own practice information.

Connect your EMR

Also on the Elite plan, EMR integration brings your appointments and clinicians into your dashboard schedule view.

Frequently asked questions

Do I need to give you a login for my current website?
No. We only read the pages that are already public, the same way a search engine does. You never hand over hosting credentials, a CMS password, or domain registrar access to build a preview.
What happens to my existing website while this runs?
Nothing at all. Reading a site does not change it. Your current website stays live and untouched, and it keeps serving visitors until you decide to point your domain at the new one. If you never publish, your old site is unaffected.
How long does the build take?
The build usually completes within a few minutes and opens in the Builder when it is done. Very large or very slow source sites take longer to read, because we cap each fetch at eight seconds and move on.
What if the built site has something wrong on it?
Open it in the Builder and change it. You edit the pages directly, edit the HTML and CSS files, and manage the assets, all without code. You can also prompt the built-in AI assistant. Nothing is built once and frozen; you can keep editing after publishing.
What if my current site is out of date or missing information?
The builder works only from what it finds, so anything missing from your current site will be missing from the draft. That is deliberate: it will leave a page out rather than invent a clinician, an accepted insurer, or a price. Add the missing details in the Builder.
Do I have to pay to see the result?
No. Building and previewing a site is free, with no account and no card. A preview lasts seven days and is then deleted. Publishing to a live address requires a subscription, which starts with a 14-day free trial.

See what your clinic site could look like

Paste your current website address. You get a full generated replacement to look at, free, with no account and no card.

Free preview with no card. Previews are deleted after 7 days.