Do I need to give you a login for my current website?

No. We only read the pages that are already public, the same way a search engine does. You never hand over hosting credentials, a CMS password, or domain registrar access to generate a preview.

What happens to my existing website while this runs?

Nothing at all. Reading a site does not change it. Your current website stays live and untouched, and it keeps serving visitors until you decide to point your domain at the new one. If you never publish, your old site is unaffected.

How long does generation take?

The first phase — the above-the-fold design direction — comes back in a few seconds. The full page build follows and typically completes inside a minute. Very large or very slow source sites take longer to read, because we cap each fetch at eight seconds and move on.

What if the generated site has something wrong on it?

Open it in the visual editor and change it. Every block of text, every image, and every section is editable without code. Nothing is generated once and frozen — you can keep editing after publishing.

What if my current site is out of date or missing information?

The generator works only from what it finds, so anything missing from your current site will be missing from the draft. That is deliberate: it will leave a section out rather than invent a clinician, an accepted insurer, or a price. Add the missing details in the editor.

Do I have to pay to see the result?

No. Generating and previewing a site is free, with no account and no card. A preview lasts seven days and is then deleted. Publishing to a live address requires a subscription, which starts with a 14-day free trial.

How it works

From your current website to a published new one

No brief, no discovery call, no six-week agency project. You paste a web address and look at a finished draft of your new site. Here is exactly what happens in between.

The short version

1
Paste your current website address
Or skip it entirely and start from scratch if your practice has no site yet. No account, no card.
2
We read your existing site
Up to three pages: your home page and two internal pages. We pull out your practice name, logo, brand colour, services, phone number, email, address, opening hours, social links, and any booking link you already use.
3
You pick a design direction
A fast first pass renders just the top of the page — header and hero — so you can see the art direction before committing to a full build.
4
The full site is generated
A complete, modern, mobile-first page built around your real content, designed to suit your specialty rather than dropped into a template.
5
You edit it visually
A block editor. Change any text, swap any image, reorder or delete sections. No code, no theme files, no developer.
6
You publish it
To a free yourclinic.clinicsite.net address, or to your own domain with an SSL certificate issued automatically.

Step 1 — reading your current site

This is the part most people assume is magic. It is not, and it is worth understanding, because its limits explain the quality of what comes out.

When you paste a web address, we fetch it directly — no browser extension, no plugin, no access to your hosting account. We follow up to two internal links from your home page, so three pages in total. That is enough signal to rebuild a small practice site and little enough to finish quickly.

The fetch is deliberately bounded. Each page has an eight-second timeout and a size cap, and requests are checked to make sure they resolve to a genuine public web address before a single byte is downloaded. If one of your pages is slow, we take what we have and carry on rather than hanging.

What we extract

Identity— practice name, page title and description, logo image, favicon, and the theme colour declared in your site’s markup. Your brand colour becomes the basis of the new palette rather than a stock blue.
Contact details — phone number, email address, street address, and opening hours.
Structured data — if your current site publishes machine-readable business information, we read it, because it is usually the most reliable source of your hours and address.
Content — your headings and body copy, which become the raw material for the rewritten page.
Links out — social profiles and any existing booking link, so they carry over instead of being lost.

If your current site is a single page with a phone number on it, that is what we have to work with, and the draft will be correspondingly sparse. Sites with real service pages produce noticeably better drafts.

Step 2 — generation, in two phases

Building a complete page costs real time and money. Showing you one you dislike wastes both, so the flow is split.

Phase one

The design direction

A fast, cheap pass that renders only the sticky header and the hero — headline, subheadline, call to action, and the visual treatment. It exists so you can judge the art direction in seconds instead of waiting for a full build you might reject on sight.

Phase two

The complete page

Once a direction is chosen, the full document is built: header, hero, services, about, team, testimonials, insurance, contact and footer — whichever of those your real content supports. Sections without source material are dropped, not filled in.

Designed for your specialty, not filled into a template

The generator is not populating a fixed layout. It designs the page — its own structure, type scale, and colour system built around your brand colour — with an explicit instruction that a paediatric practice and a surgical group should not come out looking like the same website. Two clinics that paste two different addresses get two different sites.

Under the hood, generation runs on Anthropic’s Claude models with a second provider configured as a fallback. If one provider has an outage, generation continues on the other rather than failing. That is unglamorous plumbing, and it is the difference between a product and a demo.

The rule that matters most: it will not invent facts about your practice

The generator is instructed, in the strongest terms available to it, to use only real facts found on your existing site, and to omit a section rather than fabricate one. It will not invent a clinician who does not work at your practice, an insurance plan you do not accept, a price you do not charge, or a testimonial nobody wrote.

For a marketing brochure that would be a nice-to-have. For a healthcare practice it is the whole ballgame — a plausible, confident, invented list of accepted insurers is a problem you will hear about from patients. This constraint is why the drafts sometimes look sparser than a general-purpose AI site builder’s output. That is the trade we chose on purpose.

Step 3 — editing

A first draft is a starting point. You own what happens next.

The editor is block-based and visual. Click a heading and retype it. Replace a photo. Move the insurance section above the team section. Delete a block you do not want. There is no code to touch, no theme to fight, and no ticket to file with a developer.

This is also where you fix anything the generator got wrong or left out — the fee information that was never on your old site, the clinician who joined last month, the service line you have been meaning to add. Editing is not a one-time step before launching; you can keep changing a published site whenever you want.

Step 4 — publishing

Two addresses, one certificate, no server administration.

Your address

A ClinicSite subdomain — yourclinic.clinicsite.net. Nothing to buy or configure.
Your own domain — either bring the one you already own by pointing its nameservers at us, or buy a new one through ClinicSite as part of your plan.

SSL is automatic

Certificates are issued and renewed for you the moment a domain resolves to us. There is no certificate to buy, install, or remember to renew, and every published page is served over HTTPS rather than only the pages someone remembered to secure.

Published sites run locked down

Every published site is served under a strict content security policy. It cannot make outbound network calls, cannot load third-party scripts, and cannot post a form anywhere. The practical consequence is worth stating plainly rather than burying: generated ClinicSite websites do not collect patient information, and visitors contact you by tapping your phone number or your email link. If you want the reasoning behind that design, it is covered in the guide to HIPAA website requirements.

Free preview and paid trial are two different things

The current site has not always made this distinction clearly, so here it is without ambiguity.

The free preview costs nothing, requires no account and no card, and lets you generate a site and look at it. Previews are deleted after seven days. A preview is not published and is not reachable at your own domain.
A paid subscription is what publishes a site to a live address. It begins with a 14-day free trial. A card is required to start the trial, you are charged nothing on day one, and the first charge lands when the trial ends. If there is no valid payment method on file at that point the subscription cancels rather than charging you.

Subscriptions are billed monthly through Stripe and can be cancelled at any time from the billing portal in your dashboard. Plan details are on the pricing page.

What happens after you publish

Keep editing

The visual editor stays available. A published site is not frozen.

Add the assistant

On Platinum and above, an AI website assistant is provisioned when you publish, grounded in your own practice information.

Connect your EMR

Also on Platinum and above, EMR integration brings your appointments and clinicians into your dashboard schedule view.

Frequently asked questions

Do I need to give you a login for my current website?: No. We only read the pages that are already public, the same way a search engine does. You never hand over hosting credentials, a CMS password, or domain registrar access to generate a preview.
What happens to my existing website while this runs?: Nothing at all. Reading a site does not change it. Your current website stays live and untouched, and it keeps serving visitors until you decide to point your domain at the new one. If you never publish, your old site is unaffected.
How long does generation take?: The first phase — the above-the-fold design direction — comes back in a few seconds. The full page build follows and typically completes inside a minute. Very large or very slow source sites take longer to read, because we cap each fetch at eight seconds and move on.
What if the generated site has something wrong on it?: Open it in the visual editor and change it. Every block of text, every image, and every section is editable without code. Nothing is generated once and frozen — you can keep editing after publishing.
What if my current site is out of date or missing information?: The generator works only from what it finds, so anything missing from your current site will be missing from the draft. That is deliberate: it will leave a section out rather than invent a clinician, an accepted insurer, or a price. Add the missing details in the editor.
Do I have to pay to see the result?: No. Generating and previewing a site is free, with no account and no card. A preview lasts seven days and is then deleted. Publishing to a live address requires a subscription, which starts with a 14-day free trial.

Keep reading

See what your clinic site could look like

Paste your current website address. You get a full generated replacement to look at — free, no account, no card.

Rebuild my site free See how it works

Free preview · no card · previews are deleted after 7 days